Services

My 25 years of research experience across a broad array of industries provides a solid extension of any in-house research team, or a one-stop source for any qualitative or quantitative project.  Choose me as your research partner and I’ll help you choose the best methodology that will result in the most actionable insights.  I can handle your project from inception through presentation, or can serve as your advisor for any step of the research process.

SURVEY DESIGN
& PROJECT MANAGEMENT

• Properly defining objectives

• Getting stakeholder agreement

• Interfacing with sample vendors

• Questionnaire design & programming

• Monitoring field

• Full data analysis of both closed and open-ended questions

• Creation of a presentation to clearly present findings and recommendations

FOCUS GROUP
MODERATION & ETHNOGRAPHY

• Traditional focus groups

• In-home/In-store discussion groups

• “Shop-alongs” & "Dine-alongs"

• One-on-one in-depth interviews

• Home visits & other forms of ethnography

• Discussion guide development

• Managing third-party recruiters

• Moderating using creative participant exercises

• Reporting actionable insights

SECONDARY INDUSTRY
& TREND RESEARCH

Mining public domain & syndicated data sources to help answer strategic questions