Brady Darvin has been studying consumers across a variety of industries for over eighteen years. Before founding Darvin Research & Consulting in February, 2016, he was Manager of Consumer Intelligence for Kia Motors America, where he researched the car buying customer. Prior to Kia, Brady spent almost eleven years working for Strottman International, a leading youth and family promotions agency. At Strottman, Brady was responsible for acquiring, analyzing, and presenting consumer insights to guide and substantiate strategic recommendations to clients including Chick-fil-A, Chuck E. Cheese's, Wendy’s, Taco Bell, Lowe’s, Best Buy, and Sprint.
Before that, Brady served as Manager of Research for Sony Pictures Home Entertainment, where he played a key role in the success of blockbuster home video releases including Spider-Man and Men In Black 2. He also worked in the animation and comic book industries, serving as the personal researcher for Stan Lee (legendary creator of the Marvel superhero universe).
Brady is an expert in online survey questionnaire design and project management, and has authored and fielded hundreds of consumer surveys across many different industries. He uses his extensive knowledge of questionnaire design techniques and respondent behavior to ensure his clients’ survey instruments follow accepted industry norms, are free from inadvertent biases and design flaws, and result in valid and reliable data and insights.
He is a Certified Expert in the industry-leading Qualtrics online survey platform.
Brady is also an experienced ethnographer and moderator, having moderated hundreds of traditional and on-location focus groups, creative ideation sessions, and product/service-testing clinics. He has conducted hundreds of one-on-one, in-depth interviews with both consumers and business professionals, resulting in interviewing skills that allow him to extract deep insights from even the most difficult subjects.
Brady has published multiple articles in trade magazines including Kidscreen and Confectioner, and has spoken in front of the U.S. Federal Trade Commission on the topic of marketing to kids. He has a BA in Economics and Anthropology from the University of Virginia, and both an MA in telecommunications and an MBA from Southern Illinois University. His current clients include both large and small companies across a broad range of industries, including foodservice (QSR/casual/family dining), automotive, consumer electronics, hospitality, entertainment, and CPG.