Brady Darvin has been studying consumers across a variety of industries for over eighteen years. Before founding Darvin Research & Consulting in February, 2016, he was Manager of Consumer Intelligence for Kia Motors America, where he researched the car buying customer. Prior to Kia, Brady spent almost eleven years working for Strottman International, a leading youth and family promotions agency. At Strottman, Brady was responsible for acquiring, analyzing, and presenting consumer insights to guide and substantiate strategic recommendations to clients including Chick-fil-A, Wendy’s, Lowe’s, Best Buy, Sprint, and Disney.
Before that, Brady served as Manager of Research for Sony Pictures Home Entertainment, where he played a key role in the success of blockbuster home video releases including Spider-Man and Men In Black 2. He also worked in the animation and comic book industries, serving as the personal researcher for Stan Lee (legendary creator of Spider-Man & The X-Men).
Brady is an expert in online survey questionnaire design and project management, and has designed and fielded more online surveys than he can count, each having the objective of extracting actionable insights for his client. In 2016, he was among the very first group to obtain an official Silver Certification in the industry-leading Qualtrics online survey platform. Brady is also an experienced ethnographer and focus group moderator, having moderated dozens of both traditional and non-traditional focus groups.
Brady has published multiple articles in trade magazines including Kidscreen and Confectioner, and has spoken in front of both the U.S. Federal Trade Commission and the National Confectioners Association on the topic of childhood obesity. He has a BA in Economics and Anthropology from the University of Virginia, and both an MA in telecommunications and an MBA from Southern Illinois University.